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'Toure' buffalo Cultured leather brown holdall London Dark Authors:

Cultured brown London Dark holdall buffalo 'Toure' leather When female politicians are perceived to be power-seeking, voters react negatively with feelings of moral outrage.

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In an effort to address the persistent gender gap at the highest levels of political office, this study investigates one of the stereotype-based social costs that women face as political candidates. Because power and power-seeking are central to the way masculinity is socially constructed and communality is central to the construction of femininity, intentionally seeking power is broadly seen as anti-communal and inconsistent with the societal rules for women’s behavior. The study aims to determine whether women political candidates who are seen to be seeking a political office as a means to gain power will be penalized for their seeming lack of communality. More specifically, the authors suggest that women’s power-seeking will evoke emotional reactions of contempt and disgust and therefore voters will be less likely to support their candidacy.

Findings

Voters are less likely to vote for female politicians when they perceive them as power-seeking, though male politicians are not penalized.

  • All things being equal, study participants were likely to perceive female politicians as being just about equally power-seeking as male politicians.
  • Dark holdall 'Toure' Cultured leather London brown buffalo When participants saw male politicians as power-seeking, they also saw them as having greater agency (i.e., being more assertive, stronger, and tougher) and greater competence, while this was not true for their perceptions of power-seeking female politicians. 
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  • When participants saw female politicians as power-seeking, they also saw them as having less communality (i.e., being unsupportive and uncaring), while this was not true for their perceptions of power-seeking male politicians.
  • When female politicians were described as power-seeking, participants experienced feelings of moral outrage (i.e., contempt, anger, and/or disgust) towards them.
  • leather 'Toure' buffalo holdall brown Dark Cultured London Participant gender had no impact on any of the study outcomes – that is, women were just as likely as men to have negative reactions to power-seeking female politicians.

In short, both a power-seeking image and expressed power-seeking intent can bias voters against female politicians.

Methodology

The first study was conducted with 80 respondents (53 women and 27 men) between the ages of 19 and 63.  They were recruited and participated in the study online.  Researchers created website biography pages for two Oregon state senators, identical in format to those of real state senators, including information about career histories, committee service, and educational background.  The names and genders on each biography were altered so that each described a male politician half the time and a female politician half the time.  Study respondents reviewed the biographies and then answered questions indicating how much desire for power they thought each candidate exhibited and which candidate they would vote for.

The second study was conducted with 230 respondents (78 men and 152 women) between the ages of 18 and 76.  They were recruited and participated in the study online.  Researchers created one website biography of an Oregon state senator, similar to those created for the first study.  The biography was altered along two manipulated variables: the name and gender of the politician were changed so that half were male and half were female; and half the biographies for each gender contained two additional sentences indicating that the politician described was exceptionally power-seeking.  Study respondents reviewed their biography and then answered questions indicating how likely they were to vote for that senator; how much agency, communality, and competence they perceived in him/her; and what kinds of emotions they felt towards the senator.


 
MLA: Okimoto, Tyler G., and Victoria L. Brescoll. "The price of power: Power seeking and backlash against female politicians." Personality and Social Psychology Bulletin 36.7 (2010): 923-936.
 
APA: Okimoto, T. G., & Brescoll, V. L. (2010). The price of power: Power seeking and backlash against female politicians. Personality and Social Psychology Bulletin, 36(7), 923-936.
 
Chicago: Okimoto, Tyler G., and Victoria L. Brescoll. "The price of power: Power seeking and backlash against female politicians." Personality and Social Psychology Bulletin 36, no. 7 (2010): 923-936.

 

 

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2010
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'Toure' Dark London Cultured holdall buffalo leather brown Experiment Type: Randomized Controlled Trial
Study Participants: 310 adults between the ages of 18 and 76, recruited online
Region: North America
leather 'Toure' buffalo London holdall Dark brown Cultured Country: United States
Publication: Personality and Social Psychology Bulletin
buffalo Dark leather London 'Toure' brown Cultured holdall Volume: 36
Issue: 7
Month: June
Year: 2010
Pages: 923-936
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Product description

Item No. 63238_CB35DBRNV2

The 'Toure' holdall is the perfect accessory for a weekend away, be it for business or pleasure! Handcrafted from supple leather, 'Toure' is generous in space, offering plenty of room for clothes, toiletries and accessories and includes an exterior zipped pocket for your on-the-go storage such as a phone, wallet, and tickets.

  • Handmade from buffalo leather for its strength and durability, aswell as for its supple feel and texture
  • Naturally ageing leather develops character and distinctive markings over time
  • Features a zipped exterior pocket and padded interior pouch
  • The spacious fully lined interior has ample space for clothes and accessories
  • Comes with an adjustable, detachable canvas shoulder strap and leather handles
  • Metal feet on the base provide protection against scuffs and scratches
  • HWD: 30 x 49 x 23.50cm
  • Outer: Buffalo Leather
  • Lining: Drill
  • Wipe clean only
  • This product is not available for British Post Office, Channel Islands, Isle of Man, Republic of Ireland and Scottish Highlands deliveries
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